{"id":279,"date":"2025-09-30T11:46:37","date_gmt":"2025-09-30T11:46:37","guid":{"rendered":"https:\/\/marthacleaning.de\/?page_id=279"},"modified":"2025-11-07T02:02:23","modified_gmt":"2025-11-07T02:02:23","slug":"datenschutz","status":"publish","type":"page","link":"https:\/\/marthacleaning.de\/en\/datenschutz\/","title":{"rendered":"Data Protection"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"279\" class=\"elementor elementor-279\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-566b40a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"566b40a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1158862 elementor-widget elementor-widget-spacer\" data-id=\"1158862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ab7db elementor-widget elementor-widget-spacer\" data-id=\"c7ab7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5e7b8 elementor-widget elementor-widget-heading\" data-id=\"ac5e7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-934a975 elementor-widget elementor-widget-spacer\" data-id=\"934a975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6accff1 elementor-widget elementor-widget-text-editor\" data-id=\"6accff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: inherit; font-family: inherit; font-size: 2rem;\">1. Data Protection at a Glance<\/span><\/h4><h3 data-start=\"307\" data-end=\"332\">General Information<\/h3><p data-start=\"333\" data-end=\"574\">The following notes provide a simple overview of what happens to your personal data when you visit our website.\nPersonal data refers to all data that can be used to identify you personally.<\/p><p data-start=\"576\" data-end=\"699\">Detailed information on data protection can be found in the following sections of this Privacy Policy.<\/p><h3 data-start=\"701\" data-end=\"741\">Data Collection on Our Website<\/h3><p data-start=\"743\" data-end=\"893\" class=\"translation-block\"><strong data-start=\"743\" data-end=\"812\">Who is responsible for data collection on this website?<\/strong><br data-start=\"812\" data-end=\"815\">\nData processing on this website is carried out by the website operator:\n<br><br>\nMartha Cleaning UG\n<br data-start=\"913\" data-end=\"916\">Celine Marchand and Ren\u00e9 Hartard\n<br data-start=\"948\" data-end=\"951\">Merowingerstr. 57\n<br data-start=\"968\" data-end=\"971\">40225 D\u00fcsseldorf\n<br data-start=\"987\" data-end=\"990\">Germany\n<br>Phone: 0211 17448501\n<br>Email: <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"1038\" data-end=\"1061\" target=\"_self\">hallo@marthacleaning.de\n<\/a>\n<br><br><\/p><p data-start=\"895\" data-end=\"1003\">Martha Cleaning UG<br data-start=\"913\" data-end=\"916\" \/>Celine Marchand und Ren\u00e9 Hartard<br data-start=\"948\" data-end=\"951\" \/>Merowingerstr. 57<br data-start=\"968\" data-end=\"971\" \/>40225 D\u00fcsseldorf<br data-start=\"987\" data-end=\"990\" \/>Deutschland<br \/>Telefon: 0211 17448501<br \/>E-Mail: <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"1038\" data-end=\"1061\">hallo@marthacleaning.de<\/a><\/p><p data-start=\"1065\" data-end=\"1099\"><strong data-start=\"1065\" data-end=\"1097\">How do we collect your data?<\/strong><\/p><ul data-start=\"1100\" data-end=\"1391\"><li data-start=\"1100\" data-end=\"1207\"><p data-start=\"1102\" data-end=\"1207\">Some data is collected when you provide it to us (e.g., via a contact form or newsletter signup).<\/p><\/li><li data-start=\"1208\" data-end=\"1391\"><p data-start=\"1210\" data-end=\"1391\">Other data is collected automatically or after your consent when visiting the website by our IT systems (e.g., browser type, operating system, time of page access).<\/p><\/li><\/ul><p data-start=\"1393\" data-end=\"1427\"><strong data-start=\"1393\" data-end=\"1425\">What do we use your data for?<\/strong><\/p><ul data-start=\"1428\" data-end=\"1636\"><li data-start=\"1428\" data-end=\"1481\"><p data-start=\"1430\" data-end=\"1481\">To provide a fully functional website<\/p><\/li><li data-start=\"1482\" data-end=\"1543\"><p data-start=\"1484\" data-end=\"1543\">To analyze user behavior (with your consent)<\/p><\/li><li data-start=\"1544\" data-end=\"1576\"><p data-start=\"1546\" data-end=\"1576\">To process inquiries<\/p><\/li><li data-start=\"1577\" data-end=\"1636\"><p data-start=\"1579\" data-end=\"1636\">For marketing and advertising purposes (with your consent)<\/p><\/li><\/ul><p data-start=\"1638\" data-end=\"1727\" class=\"translation-block\"><strong data-start=\"1638\" data-end=\"1688\">What rights do you have regarding your data?<\/strong><br data-start=\"1688\" data-end=\"1691\">You have the right at any time to:<\/p><ul data-start=\"1728\" data-end=\"1951\"><li data-start=\"1728\" data-end=\"1770\"><p data-start=\"1730\" data-end=\"1770\">Access your stored data<\/p><\/li><li data-start=\"1771\" data-end=\"1814\"><p data-start=\"1773\" data-end=\"1814\">Request correction or deletion of this data<\/p><\/li><li data-start=\"1815\" data-end=\"1849\"><p data-start=\"1817\" data-end=\"1849\">Restrict data processing<\/p><\/li><li data-start=\"1850\" data-end=\"1888\"><p data-start=\"1852\" data-end=\"1888\">Object to data processing<\/p><\/li><li data-start=\"1889\" data-end=\"1926\"><p data-start=\"1891\" data-end=\"1926\">Withdraw previously given consent<\/p><\/li><li data-start=\"1927\" data-end=\"1951\"><p data-start=\"1929\" data-end=\"1951\">Request data portability<\/p><\/li><\/ul><p data-start=\"1953\" data-end=\"2047\">In addition, you have the right to lodge a complaint with the competent data protection supervisory authority.<\/p><hr data-start=\"2049\" data-end=\"2052\" \/><h2 data-start=\"2054\" data-end=\"2069\">2. Hosting<\/h2><p data-start=\"2071\" data-end=\"2312\">Our website is hosted by an external provider. Data processing is carried out on the basis of Art. 6 (1) lit. f GDPR (legitimate interest in the secure, fast, and efficient provision of our website).<\/p><p data-start=\"2314\" data-end=\"2400\">A data processing agreement (Art. 28 GDPR) has been concluded with the provider.<\/p><hr data-start=\"2402\" data-end=\"2405\" \/><h2 data-start=\"2407\" data-end=\"2459\">3. General Information and Mandatory Disclosures<\/h2><h3 data-start=\"2461\" data-end=\"2478\">Data Protection<\/h3><p data-start=\"2479\" data-end=\"2628\">We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this Privacy Policy.<\/p><h3 data-start=\"2630\" data-end=\"2649\">Storage Period<\/h3><p data-start=\"2650\" data-end=\"2816\">Unless a more specific storage period is stated in this Privacy Policy, your data will remain with us until the purpose for data processing no longer applies.<\/p><h3 data-start=\"2818\" data-end=\"2857\">Legal Bases for Processing<\/h3><ul data-start=\"2858\" data-end=\"3099\"><li data-start=\"2858\" data-end=\"2903\"><p data-start=\"2860\" data-end=\"2903\">Art. 6 (1) lit. a GDPR \u2013 Consent<\/p><\/li><li data-start=\"2904\" data-end=\"2985\"><p data-start=\"2906\" data-end=\"2985\">Art. 6 (1) lit. b GDPR \u2013 Performance of a contract or pre-contractual measures<\/p><\/li><li data-start=\"2986\" data-end=\"3043\"><p data-start=\"2988\" data-end=\"3043\">Art. 6 (1) lit. c GDPR \u2013 Legal obligation<\/p><\/li><li data-start=\"3044\" data-end=\"3099\"><p data-start=\"3046\" data-end=\"3099\">Art. 6 (1) lit. f GDPR \u2013 Legitimate interest<\/p><\/li><\/ul><h3 data-start=\"3101\" data-end=\"3136\">SSL or TLS Encryption<\/h3><p data-start=\"3137\" data-end=\"3286\">This website uses SSL\/TLS encryption. You can recognize an encrypted connection by the \u201chttps:\/\/\u201d prefix and the lock symbol in your browser\u2019s address bar.<\/p><hr data-start=\"3288\" data-end=\"3291\" \/><h2 data-start=\"3293\" data-end=\"3312\">4. Your Rights<\/h2><ul data-start=\"3314\" data-end=\"3607\"><li data-start=\"3314\" data-end=\"3373\"><p data-start=\"3316\" data-end=\"3373\">Withdrawal of consent (Art. 7 para. 3 GDPR)<\/p><\/li><li data-start=\"3374\" data-end=\"3436\"><p data-start=\"3376\" data-end=\"3436\">Objection to certain types of processing (Art. 21 GDPR)<\/p><\/li><li data-start=\"3437\" data-end=\"3494\"><p data-start=\"3439\" data-end=\"3494\">Right to lodge a complaint with a data protection supervisory authority<\/p><\/li><li data-start=\"3495\" data-end=\"3545\"><p data-start=\"3497\" data-end=\"3545\">Right to data portability (Art. 20 GDPR)<\/p><\/li><li data-start=\"3546\" data-end=\"3607\"><p data-start=\"3548\" data-end=\"3607\">Right of access, rectification, deletion, and restriction<\/p><\/li><\/ul><hr data-start=\"3609\" data-end=\"3612\" \/><h2 data-start=\"3614\" data-end=\"3656\">5. Data Collection on Our Website<\/h2><h3 data-start=\"3658\" data-end=\"3697\">Cookies &amp; Consent Management<\/h3><p data-start=\"3698\" data-end=\"3970\" class=\"translation-block\">Our website uses cookies and similar technologies. Necessary cookies (e.g., for technical functionality) are used without consent.<br data-start=\"3849\" data-end=\"3852\">\nFor statistical and marketing cookies, we obtain your prior consent (Art. 6 (1) lit. a GDPR, \u00a7 25 TTDSG).<\/p><p data-start=\"3972\" data-end=\"4086\">You can withdraw or change your consent at any time via the \u201cCookie Settings\u201d link in the footer.<\/p><h3 data-start=\"4088\" data-end=\"4139\">Contact Form &amp; Inquiries via Email\/Phone<\/h3><p data-start=\"4140\" data-end=\"4347\" class=\"translation-block\">When you contact us, we process your information solely for the purpose of handling your inquiry.<br data-start=\"4241\" data-end=\"4244\">\nLegal basis: Art. 6 (1) lit. b GDPR (contractual) or lit. f GDPR (legitimate interest).<\/p><hr data-start=\"4349\" data-end=\"4352\" \/><h2 data-start=\"4354\" data-end=\"4389\">6. Analytics and Marketing Tools<\/h2><h3 data-start=\"4391\" data-end=\"4415\">Google Analytics 4<\/h3><p data-start=\"4416\" data-end=\"4486\">We use Google Analytics 4 (Google Ireland Ltd., Dublin, Ireland).<\/p><ul data-start=\"4487\" data-end=\"4806\"><li data-start=\"4487\" data-end=\"4555\"><p data-start=\"4489\" data-end=\"4555\">Data: IP (anonymized), browser, device, session duration, page views<\/p><\/li><li data-start=\"4556\" data-end=\"4675\"><p data-start=\"4558\" data-end=\"4675\">Recipient: Google LLC (USA) \u2013 data transfer based on the EU-US Data Privacy Framework (DPF) and Standard Contractual Clauses (SCCs)<\/p><\/li><li data-start=\"4676\" data-end=\"4731\"><p data-start=\"4678\" data-end=\"4731\">Storage period: 2\u201314 months (depending on configuration)<\/p><\/li><li data-start=\"4732\" data-end=\"4806\"><p data-start=\"4734\" data-end=\"4806\">Legal basis: Consent (Art. 6 (1) lit. a GDPR, \u00a7 25 TTDSG)Legal basis: Consent (Art. 6 (1) lit. a GDPR, \u00a7 25 TTDSG)<\/p><\/li><\/ul><p data-start=\"4808\" data-end=\"4857\">Consent withdrawal: possible at any time via \u201cCookie Settings.\u201d<\/p><h3 data-start=\"4859\" data-end=\"4911\">Google Ads (Conversion Tracking &amp; Remarketing)<\/h3><p data-start=\"4912\" data-end=\"4974\">We use Google Ads (Google Ireland Ltd., Dublin, Ireland).<\/p><ul data-start=\"4975\" data-end=\"5288\"><li data-start=\"4975\" data-end=\"5057\"><p data-start=\"4977\" data-end=\"5057\">Conversion tracking measures whether a desired action (e.g., contact form submission) occurred.<\/p><\/li><li data-start=\"5058\" data-end=\"5108\"><p data-start=\"5060\" data-end=\"5108\">Remarketing delivers interest-based ads.<\/p><\/li><li data-start=\"5109\" data-end=\"5172\"><p data-start=\"5111\" data-end=\"5172\">Recipient: Google LLC (USA) \u2013 transfer based on DPF\/SCCs<\/p><\/li><li data-start=\"5173\" data-end=\"5213\"><p data-start=\"5175\" data-end=\"5213\">Storage period: 30 days to 13 months<\/p><\/li><li data-start=\"5214\" data-end=\"5288\"><p data-start=\"5216\" data-end=\"5288\">Legal basis: Consent (Art. 6 (1) lit. a GDPR, \u00a7 25 TTDSG)Legal basis: Consent (Art. 6 (1) lit. a GDPR, \u00a7 25 TTDSG)<\/p><\/li><\/ul><p data-start=\"5290\" data-end=\"5403\" class=\"translation-block\">Opt-out: via \u201cCookie Settings\u201d or the Google Ads settings (<a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"5369\" data-end=\"5399\">https:\/\/adssettings.google.com\n<\/a>).<\/p><h3 data-start=\"5405\" data-end=\"5433\">Google Consent Mode v2<\/h3><p data-start=\"5434\" data-end=\"5474\">We use Google Consent Mode v2.<\/p><ul data-start=\"5475\" data-end=\"5735\"><li data-start=\"5475\" data-end=\"5517\"><p data-start=\"5477\" data-end=\"5517\">With consent: full functionality<\/p><\/li><li data-start=\"5518\" data-end=\"5582\"><p data-start=\"5520\" data-end=\"5582\">Without consent: only anonymized signals (no cookies)<\/p><\/li><li data-start=\"5583\" data-end=\"5735\"><p data-start=\"5585\" data-end=\"5735\">Legal basis: Art. 6 (1) lit. f GDPR (legitimate interest for basic measurement) and Art. 6 (1) lit. a GDPR in conjunction with \u00a7 25 TTDSG (for cookies).<\/p><\/li><\/ul><hr data-start=\"5737\" data-end=\"5740\" \/><h2 data-start=\"5742\" data-end=\"5765\">7. Plugins &amp; Tools<\/h2><h3 data-start=\"5767\" data-end=\"5780\">YouTube<\/h3><p data-start=\"5781\" data-end=\"5969\" class=\"translation-block\">Our website integrates YouTube videos (Google Ireland Ltd., Dublin, Ireland).<br data-start=\"5860\" data-end=\"5863\">\nContent is only loaded after consent.<br data-start=\"5909\" data-end=\"5912\">\nLegal basis: Art. 6 (1) lit. a GDPR, \u00a7 25 TTDSG<\/p><h3 data-start=\"5971\" data-end=\"5988\">Google Maps<\/h3><p data-start=\"5989\" data-end=\"6159\" class=\"translation-block\">We use Google Maps (Google Ireland Ltd., Dublin, Ireland).<br data-start=\"6050\" data-end=\"6053\">\nYour IP address is transmitted to Google for map display.<br data-start=\"6099\" data-end=\"6102\">\nLegal basis: Art. 6 (1) lit. a GDPR, \u00a7 25 TTDSG<\/p><h3 data-start=\"6161\" data-end=\"6176\">Instagram<\/h3><p data-start=\"6177\" data-end=\"6371\" class=\"translation-block\">We integrate functions from Instagram (Meta Platforms Ireland Ltd., Dublin, Ireland).<br data-start=\"6263\" data-end=\"6266\">\nWhen using these features, data is transmitted to Meta.<br data-start=\"6311\" data-end=\"6314\">\nLegal basis: Art. 6 (1) lit. a GDPR, \u00a7 25 TTDSG<\/p><hr data-start=\"6373\" data-end=\"6376\" \/><h2 data-start=\"6378\" data-end=\"6396\">8. Newsletter<\/h2><p data-start=\"6398\" data-end=\"6525\">If you subscribe to our newsletter, we process your data based on your consent (Art. 6 (1) lit. a GDPR).<\/p><ul data-start=\"6526\" data-end=\"6755\"><li data-start=\"6526\" data-end=\"6566\"><p data-start=\"6528\" data-end=\"6566\">Subscription is handled via a double opt-in process.<\/p><\/li><li data-start=\"6567\" data-end=\"6603\"><p data-start=\"6569\" data-end=\"6603\">Data collected: email address and, if applicable, name.<\/p><\/li><li data-start=\"6604\" data-end=\"6651\"><p data-start=\"6606\" data-end=\"6651\">You can withdraw your consent at any time via the unsubscribe link.<\/p><\/li><li data-start=\"6652\" data-end=\"6755\"><p data-start=\"6654\" data-end=\"6755\">Log data for consent is stored for up to 3 years (Art. 6 (1) lit. f GDPR, for verification purposes).<\/p><\/li><\/ul><p data-start=\"6757\" data-end=\"7021\">If an external provider (e.g., Mailchimp or Brevo) is used, processing is carried out under a data processing agreement; any data transfer to third countries is based on the EU-US Data Privacy Framework or Standard Contractual Clauses (SCCs).<\/p><hr data-start=\"7023\" data-end=\"7026\" \/><h2 data-start=\"7028\" data-end=\"7073\">9. Recipients of Personal Data<\/h2><ul data-start=\"7074\" data-end=\"7237\"><li data-start=\"7074\" data-end=\"7103\"><p data-start=\"7076\" data-end=\"7103\">IT \/ hosting service providers<\/p><\/li><li data-start=\"7104\" data-end=\"7152\"><p data-start=\"7106\" data-end=\"7152\">Analytics and marketing services (Google, Meta)<\/p><\/li><li data-start=\"7153\" data-end=\"7191\"><p data-start=\"7155\" data-end=\"7191\">Newsletter services (if used)<\/p><\/li><li data-start=\"7192\" data-end=\"7237\"><p data-start=\"7194\" data-end=\"7237\">Authorities, where legally required<\/p><\/li><\/ul><hr data-start=\"7239\" data-end=\"7242\" \/><h2 data-start=\"7244\" data-end=\"7272\">10. Final Provisions<\/h2><p data-start=\"7273\" data-end=\"7355\">This Privacy Policy is currently valid and was last updated on: 10.09.2025. <strong data-start=\"7338\" data-end=\"7352\">10.09.2025<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Datenschutzerkl\u00e4rung 1. Datenschutz auf einen Blick Allgemeine Hinweise Die folgenden Hinweise geben einen einfachen \u00dcberblick dar\u00fcber, was mit Ihren personenbezogenen Daten passiert, wenn Sie unsere Website besuchen. Personenbezogene Daten sind alle Daten, mit denen Sie pers\u00f6nlich identifiziert werden k\u00f6nnen. Ausf\u00fchrliche Informationen zum Thema Datenschutz finden Sie in den nachfolgenden Abschnitten dieser Datenschutzerkl\u00e4rung. Datenerfassung auf unserer Website Wer ist verantwortlich f\u00fcr die Datenerfassung auf dieser Website?Die Datenverarbeitung auf dieser Website erfolgt durch den Websitebetreiber: Martha Cleaning UGCeline Marchand und Ren\u00e9 HartardMerowingerstr. 5740225 D\u00fcsseldorfDeutschlandTelefon: 0211 17448501E-Mail: hallo@marthacleaning.de Wie erfassen wir Ihre Daten? Zum einen dadurch, dass Sie uns diese mitteilen (z. B. \u00fcber Kontaktformular oder Newsletter-Anmeldung). Andere Daten werden automatisch oder nach Ihrer Einwilligung beim Besuch der Website durch unsere IT-Systeme erfasst (z. B. Browsertyp, Betriebssystem, Uhrzeit des Seitenaufrufs). Wof\u00fcr nutzen wir Ihre Daten? Zur Bereitstellung einer funktionsf\u00e4higen Website Zur Analyse des Nutzerverhaltens (mit Ihrer Einwilligung) Zur Bearbeitung von Anfragen Zu Marketing- und Werbezwecken (mit Ihrer Einwilligung) Welche Rechte haben Sie bez\u00fcglich Ihrer Daten?Sie haben jederzeit das Recht auf: Auskunft \u00fcber Ihre gespeicherten Daten Berichtigung oder L\u00f6schung dieser Daten Einschr\u00e4nkung der Verarbeitung Widerspruch gegen die Verarbeitung Widerruf erteilter Einwilligungen Daten\u00fcbertragbarkeit Au\u00dferdem steht Ihnen ein Beschwerderecht bei der zust\u00e4ndigen Datenschutzaufsichtsbeh\u00f6rde zu. 2. Hosting Unsere Website wird bei einem externen Anbieter gehostet. Die Verarbeitung der Daten erfolgt auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO (berechtigtes Interesse an einer sicheren, schnellen und effizienten Bereitstellung unserer Website). Mit dem Anbieter wurde ein Auftragsverarbeitungsvertrag (Art. 28 DSGVO) geschlossen. 3. Allgemeine Hinweise und Pflichtinformationen Datenschutz Wir behandeln Ihre personenbezogenen Daten vertraulich und entsprechend den gesetzlichen Datenschutzvorschriften sowie dieser Datenschutzerkl\u00e4rung. Speicherdauer Sofern in dieser Datenschutzerkl\u00e4rung keine speziellere Speicherdauer genannt wird, verbleiben Ihre Daten bei uns, bis der Zweck f\u00fcr die Datenverarbeitung entf\u00e4llt. Rechtsgrundlagen der Verarbeitung Art. 6 Abs. 1 lit. a DSGVO \u2013 Einwilligung Art. 6 Abs. 1 lit. b DSGVO \u2013 Vertragserf\u00fcllung oder vorvertragliche Ma\u00dfnahmen Art. 6 Abs. 1 lit. c DSGVO \u2013 rechtliche Verpflichtung Art. 6 Abs. 1 lit. f DSGVO \u2013 berechtigtes Interesse SSL- bzw. TLS-Verschl\u00fcsselung Diese Website nutzt SSL-\/TLS-Verschl\u00fcsselung. Eine verschl\u00fcsselte Verbindung erkennen Sie an \u201ehttps:\/\/\u201c und dem Schloss-Symbol in der Browserzeile. 4. Ihre Rechte Widerruf erteilter Einwilligungen (Art. 7 Abs. 3 DSGVO) Widerspruch gegen bestimmte Verarbeitungen (Art. 21 DSGVO) Beschwerderecht bei einer Datenschutzaufsichtsbeh\u00f6rde Recht auf Daten\u00fcbertragbarkeit (Art. 20 DSGVO) Recht auf Auskunft, Berichtigung, L\u00f6schung, Einschr\u00e4nkung 5. Datenerfassung auf unserer Website Cookies &amp; Einwilligungsmanagement Unsere Website verwendet Cookies und \u00e4hnliche Technologien. Notwendige Cookies (z. B. zur technischen Bereitstellung) setzen wir ohne Einwilligung ein.F\u00fcr Statistik- und Marketing-Cookies holen wir vorab Ihre Einwilligung ein (Art. 6 Abs. 1 lit. a DSGVO, \u00a7 25 TTDSG). Ihre Einwilligungen k\u00f6nnen Sie jederzeit widerrufen oder \u00e4ndern: \u00dcber den Link \u201eCookie-Einstellungen\u201c im Footer. Kontaktformular &amp; Anfragen per E-Mail\/Telefon Wenn Sie uns kontaktieren, verarbeiten wir Ihre Angaben ausschlie\u00dflich zur Bearbeitung Ihrer Anfrage.Rechtsgrundlage: Art. 6 Abs. 1 lit. b DSGVO (vertraglich) oder lit. f DSGVO (berechtigtes Interesse). 6. Analyse- und Marketingtools Google Analytics 4 Wir nutzen Google Analytics 4 (Google Ireland Ltd., Dublin, Irland). Daten: IP (gek\u00fcrzt), Browser, Ger\u00e4t, Verweildauer, Seitenaufrufe Empf\u00e4nger: Google LLC (USA) \u2013 \u00dcbertragung auf Basis EU-US Data Privacy Framework (DPF) und Standardvertragsklauseln Speicherdauer: 2\u201314 Monate (konfigurationsabh\u00e4ngig) Rechtsgrundlage: Einwilligung (Art. 6 Abs. 1 lit. a DSGVO, \u00a7 25 TTDSG) Widerruf jederzeit \u00fcber \u201eCookie-Einstellungen\u201c. Google Ads (Conversion Tracking &amp; Remarketing) Wir nutzen Google Ads (Google Ireland Ltd., Dublin, Irland). Conversion Tracking misst, ob eine gew\u00fcnschte Aktion (z. B. Kontakt) erfolgte. 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