Legal

Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified.

Detailed information on data protection can be found in the sections of this privacy policy below.

Data collection on our website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator:

Martha Cleaning UG
Celine Marchand and René Hartard
Merowingerstr. 57
40225 Düsseldorf
Germany
Phone: 0211 17448501
Email: hallo@marthacleaning.de

How do we collect your data?
On the one hand, by you providing it to us (e.g. via the contact form or newsletter sign-up). Other data is collected automatically or with your consent when you visit the website, through our IT systems (e.g. browser type, operating system, time of page access).

What do we use your data for?

To provide a functioning website
To analyse user behaviour (with your consent)
To handle enquiries
For marketing and advertising purposes (with your consent)

What rights do you have regarding your data?
You have the right at any time to:

Information about your stored data
Correction or deletion of this data
Restriction of processing
Objection to processing
Withdrawal of consent given
Data portability

You also have the right to lodge a complaint with the competent data protection supervisory authority.

2. Hosting

Our website is hosted by an external provider. Data is processed on the basis of Art. 6 (1) (f) GDPR (legitimate interest in the secure, fast and efficient provision of our website). A data processing agreement (Art. 28 GDPR) has been concluded with the provider.

3. General information and mandatory information

Data protection

We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

Storage period

Unless a more specific storage period is stated in this privacy policy, your data remains with us until the purpose for processing it no longer applies.

Legal bases for processing

Art. 6 (1) (a) GDPR – consent
Art. 6 (1) (b) GDPR – contract performance or pre-contractual measures
Art. 6 (1) (c) GDPR – legal obligation
Art. 6 (1) (f) GDPR – legitimate interest

SSL / TLS encryption

This website uses SSL/TLS encryption. You can recognise an encrypted connection by the “https://” and the lock symbol in your browser bar.

4. Your rights

Withdrawal of consent given (Art. 7 (3) GDPR)
Objection to certain processing (Art. 21 GDPR)
Right to lodge a complaint with a data protection supervisory authority
Right to data portability (Art. 20 GDPR)
Right to information, correction, deletion, restriction

5. Data collection on our website

Cookies & consent management

Our website uses cookies and similar technologies. We set necessary cookies (e.g. for technical provision) without consent. For statistics and marketing cookies, we obtain your consent in advance (Art. 6 (1) (a) GDPR, § 25 TTDSG). You can withdraw or change your consent at any time via the “Cookie settings” link in the footer.

Contact form & enquiries by email/phone

When you contact us, we process your information solely to handle your enquiry. Legal basis: Art. 6 (1) (b) GDPR (contractual) or (f) GDPR (legitimate interest).

Transmission via Web3Forms: For the technical processing and delivery of our contact form we use the service Web3Forms (web3forms.com). The data you enter in the form (e.g. name, company, phone number, email address and message) is processed via Web3Forms' servers and forwarded to us by email. The legal basis is Art. 6 (1) (f) GDPR (legitimate interest in reliably handling enquiries) and Art. 6 (1) (b) GDPR. Where personal data is transferred to a third country, this is done on the basis of appropriate safeguards (e.g. EU standard contractual clauses). Further information can be found in the Web3Forms privacy policy: web3forms.com/privacy.

6. Analysis and marketing tools

Reach measurement (cookieless analytics)

This website collects pseudonymous usage data to analyse website behaviour. The following data is processed: pages viewed, referral source, device category, browser type and interactions (clicks on contact links, form submissions). No IP addresses are stored and no cookies are set. The session identifier used is a randomly generated ID kept exclusively in the browser’s sessionStorage and automatically deleted when the browser tab is closed. Cross-person or cross-session analysis is technically impossible. Processing takes place on servers located within Germany. The legal basis is Art. 6 (1) (f) GDPR (legitimate interest in analysing and optimising our website). You may object to this processing at any time with effect for the future (Art. 21 GDPR) – an informal message to hallo@marthacleaning.de is sufficient.

Google Analytics 4

We use Google Analytics 4 (Google Ireland Ltd., Dublin, Ireland). Data: IP (truncated), browser, device, time on site, page views. Recipient: Google LLC (USA) – transfer based on the EU-US Data Privacy Framework (DPF) and standard contractual clauses. Storage period: 2–14 months (depending on configuration). Legal basis: consent (Art. 6 (1) (a) GDPR, § 25 TTDSG). Withdrawal at any time via “Cookie settings”.

Google Ads (conversion tracking & remarketing)

We use Google Ads (Google Ireland Ltd., Dublin, Ireland). Conversion tracking measures whether a desired action (e.g. contact) took place. Remarketing shows interest-based ads. Recipient: Google LLC (USA), transfer based on DPF/SCCs. Storage period: 30 days to 13 months. Legal basis: consent (Art. 6 (1) (a) GDPR, § 25 TTDSG). Opt-out: via “Cookie settings” and via the Google ad settings (adssettings.google.com).

Google Consent Mode v2

We use Google Consent Mode v2. With consent: full functionality. Without consent: only anonymised signals (no cookies). Legal basis: Art. 6 (1) (f) GDPR (legitimate interest for basic measurement), Art. 6 (1) (a) GDPR in conjunction with § 25 TTDSG (for cookies).

7. Plugins & tools

YouTube

Our website embeds YouTube videos (Google Ireland Ltd., Dublin, Ireland). Content is only loaded after consent. Legal basis: Art. 6 (1) (a) GDPR, § 25 TTDSG.

Google Maps

We use Google Maps (Google Ireland Ltd., Dublin, Ireland). To use it, your IP is transmitted to Google. Legal basis: Art. 6 (1) (a) GDPR, § 25 TTDSG.

Instagram

We embed Instagram functions (Meta Platforms Ireland Ltd., Dublin, Ireland). When used, data is transmitted to Meta. Legal basis: Art. 6 (1) (a) GDPR, § 25 TTDSG.

8. Newsletter

If you subscribe to our newsletter, we process your data on the basis of your consent (Art. 6 (1) (a) GDPR).

Sign-up via double opt-in procedure
Data: email address, possibly name
Withdrawal possible at any time via the unsubscribe link
We store consent log data for up to 3 years (Art. 6 (1) (f) GDPR, proof)

If an external provider (e.g. Mailchimp or Brevo) is used, processing takes place under a data processing agreement; for transfers to third countries, this is based on the EU-US Data Privacy Framework or standard contractual clauses.

9. Recipients of personal data

IT/hosting service providers
Analysis and marketing services (Google, Meta)
Newsletter services (if used)
Authorities, where legally required

10. Final provisions

This privacy policy is currently valid and dated: 10 September 2025.